Hotel Marketing

Hotel Marketing Ideas for 2011

by Josiah Mackenzie on January 01, 2011 14 Comments

As has become my tradition at the end of eachyear and beginning of a new one, here’s my summary of 111 marketing ideas to consider as we enter 2011.

Planning & strategy

• The #1 purpose of marketing is retaining your customers. Focus on that before pursuing new markets.
• Read The Concierge Approach to Content Marketing
• Why you? Why now?
• Personalization is a growing trend - use it wherever you can
  
• Make a stop-doing list
• Make sure you’re signed up for fresh new ideas from me each week (if you haven’t already)
• Talent is everything. Spend all you can (and then some) recruiting, retaining, rewarding the best people.
• Do you have a list of allstars you want to hire? Always be casting. (Good Seth Godin post)
• Recruit from clubs
• Offer new hires $2,000 to quit before they begin
• Are you prepared to let 75% of your new initiatives fail?
• “The most important trait for innovation today isn’t creativity, but curiosity.” – Mihaly Csikszentmihalyi
• Consistency is everything
• We’re all stock traders now
• Post a list of customer suggestions in action
• Read Peak by Chip Conley

read more