Thursday, July 3, 2008
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Wednesday, July 2, 2008
Partial Least Squares (PLS)
From Wikipedia, the free encyclopedia
In statistics, the method of partial least squares regression (PLS-regression) bears some relation to principal component analysis; instead of finding the hyperplanes of maximum variance, it finds a linear model describing some predicted variables in terms of other observable variables.
It is used to find the fundamental relations between two matrices (X and Y), i.e. a latent variable approach to modeling the covariance structures in these two spaces. A PLS model will try to find the multidimensional direction in the X space that explains the maximum multidimensional variance direction in the Y space. Partial least squares is particularly suited when the matrix of predictors has more variables than observations (see multicollinearity). By contrast, standard regression will fail in these cases.
It was first introduced by the Swedish statistician Herman Wold. An alternative (and arguably, more correct, according to Wold) long form for PLS is projection to latent structures but the term partial least squares is still dominant in some areas. It is widely applied in the field of chemometrics, in sensory evaluation, and more recently, in chemical engineering process data (see John F. MacGregor) and the analysis of functional brain imaging data(see [Randy McIntosh]).
if we want Learning more partial least square please visit : http://www.statsoft.com/textbook/stpls.html#analysesCRM (Customer Relationship Management )
CRM (Customer Relationship Management )
By Susan Ward, About.com
Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way.
For small businesses, customer relationship management includes:
- CRM processes that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;
- CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers;
- CRM processes that provide employees with the information they need to know their customers' wants and needs, and build relationships between the company and its customers.
Customer relationship management tools include software and browser-based applications that collect and organize information about customers. For instance, as part of their CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in.
More Business Terms Glossary
Additional Resources
PDM and change management
this link will discrambing about some topic, it is :
PDM implementation. Managing a changing environment.
The difficulty of change
Three Tools of Change
Communicating Change
The Learning Process
The Reward System
The as-is situation prior to the PDM project
The targeted 'to-be' situation after the PDM project
The Change Strategy
The Change Leader
Survival rules
